Content marketing is the technique of creating and distributing relevant and valuable content to attract and engage a target audience and drive them into action. It’s telling, not selling. It’s delivering information that makes your audience more informed so that they can make better decisions.
According to Roper Public Affairs, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. 70% say content marketing makes them feel closer to the sponsoring company, while 60% say that company content helps them make better product decisions. The moral of this story is that if you deliver information that is perceived as of having value, your audience will ultimately reward you with their business and loyalty.
Content on your site, email newsletters and across social sites helps you engage your audience – wherever they are. By spreading out your communications you offer your audience a complete brand experience . The more touch points you have, the more likely you will reach a convertible reader.