Our certified Google AdWords managers are here to help small and medium sized business (SMBs) get the most out of their Pay-Per-Click (PPC) advertising programs. We will raise your quality scores, lower your Cost-Per-Click (CPC) and help you convert more clicks to sales.
Before we start building your AdWords campaigns, it’s important to develop a plan for your advertising strategy. We need to take a hard look at your business and the goals that your looking to accomplish. This will allow us to structure your campaigns, research your keywords and create ads that will maximize your AdWords success.
Effectively managing an AdWords account is half art and half science. Creating your PPC ads is just the first step. In order to be successful, your keywords, ad groups and landing pages need to be tested and optimized to give you the lowest Cost-Per-Click (PPC) and the highest conversion rate. Performance testing your ad groups and landing pages, optimizing your keywords bt adding negatives and using tools like Google Analytics Goal Tracking and AdWords Conversion Optimizer are just a few of the ways we can help you improve your performance.
Things are now all set-up and running smoothly, but the work never stops. The online environment is ever shifting and changing. We monitor your Click-Thru_Rates (CTRs) and conversions to make sure your ads continue to perform and develop a strategic bid management program to keep attracting the high-value traffic to drive sales.