For millions of websites, publishers, and online businesses – search is still king. While all the social media sites may be all the rave these days, search still beats them all when it comes to driving traffic and new customers to your site. Search Engine Marketing (SEM) is the discipline that encompasses Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC) and Organic Search results in order to bring a website’s content to the top of search engine result pages (SERPs).
The two biggest factors involved in making a website page Search Engine Optimized is targeting of it’s keywords and the number and quality of inbound links pointing to your content. Truth be told SEO usually gives you a higher return on investment than PPC. But the big downside of SEO is the time it takes to you to start to see results – usually 3 months or more.
The biggest benefit of PPC advertising program, such as Google Adwords, is the fact that it will provide you with an immediate boost of qualified visitors giving you fast results within just days – if not hours. By optimizing your PPC advertising programs you can lower your Cost Per Click (CPC) and increase your conversions.
One of the most time consuming, yet unavoidable practices in SEM. Increasing the number of trusted, quality inbound links to your website will increase your Page Rank (PR) and you’ll rank higher in the SERPs. On of the best ways for site to gain inbound links is through a competitive link building campaign where you analyze your competitors websites to build a list of high quality website that link to them and then can in turn build a campaign to get them to link to you.